The broker who said yes to the brands every other broker turned down.
Ten years ago Ashlin Hadden built an insurance agency for the supplement, beauty, OTC, and ingestible brands the standard market wouldn't touch. Today that agency insures more than ten thousand ecom companies. This is the story.
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How Elevate started
It started with a phone call.
A senior broker at a national agency told me, very politely, that they "don't write those kinds of businesses." He meant supplement brands. Vitamin makers. CBD operators. Founders building real companies that the standard insurance market refused to serve.
I thanked him, hung up, and realized he had just handed me my entire growth strategy.
If he wasn't going to write that risk, neither would most of his peers. And every founder building one of those businesses still needed insurance. Still had product liability exposure. Still had recall risk. Still had carriers refusing to cover them. There was demand. There was no supply. That's not a problem. That's a moat.
I built Ashlin Hadden Insurance on the niches other brokers turned away from. Supplements. Vitamins. Nutraceuticals. CBD, hemp, ingestables. Beauty. OTC. Topical. Ingestible beauty. Nootropics. The categories most carriers say no to.
Today the agency serves more than 10,000 ecommerce companies, is licensed in all 50 states, and has been featured by XBIZ Premiere as one of the only brokers writing the niches we serve. The work that started with one phone call has become a real practice.
And in May 2026 we relaunched our supplement, beauty, and ingestible brand book under one name: Elevate by Ashlin Hadden Insurance.
Three ideas that shape every policy we write.
The hard yes beats the easy no.
The categories everyone refuses are the categories with the most coverage gaps and the highest founder appreciation. We say yes to the work the standard market avoids.
Compliance and insurance are one conversation.
Most brokers treat compliance as someone else's problem. We treat your NSF, GRMA, MoCRA, and FDA work as an underwriting input that earns you premium credits.
Founders deserve plain English.
Insurance has its own jargon. So does FDA. So does Amazon. We translate. Our clients leave the conversation knowing exactly what they have and what they don't.
Ten years of writing the niches no one else would.
Ready to work with the broker who actually writes your category?
Tell us about your products. We come back with coverage built for what you actually sell.
Start my quoteOr call (765) 432-8989